We create clothing and accessories designed to let your individuality shine through.
Whether it’s a tiny embellishment or a full-on statement piece, we know the details make all the difference. That’s why we craft every piece with love.
Made to be worn (and worn, and worn)
We believe in keepsake quality. That’s why we embroider with European dmc thread and create sashiko embroidery with thread sourced from Japan. Our work is made to last, so you can wear it here, there...everywhere.
A note from the founder...
Hi, I’m Reina — the founder and fingers behind Ottotto. I was born in Japan, grew up bilingual (Japanese and English) and lived in 4 continents between the ages of 8 and 18. No matter where I roamed, crafting was always a part of my world. When my son was a year old, I picked up sewing to create a custom jacket for him. When my friends saw him in his tiny, bespoke jacket with patches, they wanted their own. And so, Ottotto was born.
Ottotto means “oops” in Japanese — and that’s what this journey is for me: a happy accident. One that I wouldn’t change for the world.